YORK FAIR ANNOUNCES NAME CHANGE
Beginning in 2020, the York Fair will not only have new dates but will also be sporting a new name. The York County Agricultural Society Board of Directors voted last week to change the name of the annual event to the York State Fair.
“We are as big as many state fairs across the country in terms of attendance, entries, entertainment, amusement rides, facilities, staffing and budget so the question became why not recognize ourselves as a state fair level event by calling ourselves the York State Fair,” said CEO Bryan Blair. “With the Fair changing dates to July in 2020 it seemed like a perfect time to make the transition and to rebrand. We will still be known as “America’s First Fair” and “America’s Oldest Fair” we will just have a new look and a new name,” he added.
Currently there are at least 63 Fairs across the United States that use the phrase “State Fair” in their title. Blair said that approximately 42 of those events are private and/or non-profit organizations that receive no government funding or state oversight. Fairs such as the Tulsa State Fair in Oklahoma and the Greater Baton Rouge State Fair in Louisiana are privately operated and utilize the name of their city. “We intend to be York’s “State Fair” and we will continue to operate under the authority of the York County Agricultural Society.
“We are actively exploring ways to expand and grow the Fair to include showcasing York County to south central Pennsylvania and northern Maryland as we attempt to reach a regional audience. The goal is to create interest and excitement among the growing population of this region so that we can showcase to them the best that York County has to offer from an agricultural and industrial standpoint. Changing the name of the Fair to the York State Fair will certainly help us to achieve that goal as it better represents the size and scope of our event,” said Blair.
The new logo was designed by Fair Communications Director Brianna Holmes and features red, white and blue colors along with pennant that has the 1765 founding date of the Fair and a blue ribbon that will boast the “America’s First Fair” and “America’s Oldest Fair” trademarks. “Both of those phrases are trademark protected which means that we will be using both versions of the new logo in order to meet the trademark requirements,” said Holmes.
Holmes added that the announcement of the change to York State Fair is being made now to help promote the date change next year. “We want to remind everyone who attends the 2019 York Fair September 6th-15th that we are moving the dates to July in 2020 and promoting our new name to help people remember the new dates as well,” she concluded.
July 2019 – The Grandstand Stage at the York Expo Center has a new name coming this year with having a new sponsor, Bobcat of York. Just in time for the 2019 York Fair the stage is being renamed the “Bobcat of York Grandstand Stage”. The agreement, reached in late June, secures the naming rights of the stage through 2022.
“We are very excited to welcome Bobcat of York as a new partner to the York Expo Center and the York Fair,” said CEO Bryan Blair. “Not only will you see Bobcat equipment becoming more prevalent on our grounds but you’re also going to notice large signage that will clearly identify Bobcat of York as the sponsor of the Grandstand Stage,” he added.
Owned by Greg McGrew, Bobcat of York has a showroom located on North Sherman Street just off US 30 in York and offers a wide variety of construction equipment for sale or rent. “The Tradition of the York Fair is strong in this region and we are excited to provide the equipment needs for the facility, and to display examples of the equipment we provide for York County throughout the Fairgrounds year round for the many visitors that attend all events at the Fairgrounds and Expo Center. We strive to be long-lasting in the community just as the Fair has been and feel this is a great way to support the community and market our products and services,” said McGrew.
The Bobcat of York Grandstand Stage will be home to our various head liners that we have coming to perform at the 2019 York Fair, and future performers in the years to come. This year, the Bobcat of York Grandstand Stage will host headliners such as, Brad Paisley, Darci Lynne and Friends, Bethel Music, Brantley Gilbert, Travis Tritt, Charlie Daniels, Tesla, Jackyl, Kix and more! Be sure to visit our website https://yorkfair.org for more information regarding everything happening on the newly named, Bobcat of York Grandstand Stage throughout the fair week, September 6th-15th!
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